Parc y Scarlets is acknowledged as one of Europe’s finest bespoke rugby stadia and was built in partnership between the Scarlets and partner Carmarthenshire County Council.

And now the new home of one of the most famous rugby clubs in world rugby with a proud and long tradition over some 130 years will celebrate its great history and values with a series of new displays and graphics to help inspire both players and supporters.

The rugby region has called on the expertise and technical knowledge of Pink Panther Digital, based in Caerphilly to help breathe more Scarlets spirit and pride throughout the stadium with a series of eye-catching and emotive graphic displays.

Pink Panther has kicked-off its creative partnership with the Scarlets by creating a full wallpaper for Parc y Scarlets’ 9-3 bar which celebrates Llanelli’s world-famous win against the All Blacks in 1972.

A picture of the winning Llanelli team, led by legend Delme Thomas now adorns the full length of a wall in the 9-3 bar which also hosts a range of Scarlets memorabilia and salutes to its heroes of past and present.

Scarlets Commercial Director Rupert Moon said: “Llanelli and the Scarlets’ heritage is a very important part of our identity and our values as a rugby region today.

“Our core values today are about respecting our past and recognising our future and we want that pride to be shown throughout our wonderful new home here at Parc y Scarlets.

“We want to be unashamedly Scarlets in heart and soul at Parc y Scarlets and its great that we have such an experienced and innovative new branding partner in Pink Panther to help us create that.”

Jon Stephens, Managing Director of Pink Panther Digital Solutions said: “We are delighted to be working with the Scarlets and supporting them in this important piece of branding work at Parc Y Scarlets.

“They are a rugby region on the up, with some great young players making their mark and coupled with such a great history, we have plenty to work with to help inspire. The wallpaper in the 9:3 bar is so emotive, we are very pleased with it and hope the thousands of supporters who come to the stadium will enjoy what we will be creating over coming months.”

Pink Panther Digital was founded in 2002 and provides exhibition display, interior and exterior signage, sports signage and short-run personalised colour print work as well as innovative canvass wallpapers and bespoke event branding.

Pink Panther Digital achieved the Wales Fast Growth 50 for 2006 and Wales Hot 100 for 2007.