Supporters enjoyed dance exhibitions by ACGCDance and Stella's Just Dance, music by Jacqueline Warwick and up and coming Welsh band Rusty Shackle.
The home kit which has the Scarlets logo imposed on the bottom of the matchday shirt, granddad collar and contrast stitching around the jersey was revealed by Stephen Jones, Gareth Davies, Jon Davies, Dan Evans, Gareth Maule and Martin Roberts.
Joe Ajuwa, Phil John, David Lyons were amongst the players who donned the catwalk to reveal the Scarlets' new Burrda leisure wear range and were joined by some of the region's young supporters.
Johnathan Edwards and Daniel Evans were amongst the players who unveiled the new Grav & Friends range before the climax of the show, the unveiling of the much talked about new away kit for 2010-11 season.
The Scarlets new away kit is graphite blue in colour and relates back to the region's heritage as the Scarlets wore this colour in the early days when they first moved to Stradey Park.
Regan King, Morgan Stoddart, Richie Pugh, Gareth Davies and Rhys Priestland had the privilege of unveiling the hugely anticipated away kit.
The new kit, leisure range and Grav & Friends range will be available to purchase in the shop very soon.
