Big X-Factor names Marlon McKenzie and Lloyd Daniels, and A3 of Britain's Got Talent, performed at the Scarlets and Scarlet FM's Fireworks Extravaganza last November but this will be the first all-music event of its kind at Parc y Scarlets.
This summer will see the dawn of West Wales' very own summer music festival, to be held annually at Parc y Scarlets, entitled Enjoy.
The first ever concert at Parc y Scarlets will be held in association with Radio Carmarthenshire, Scarlet FM and their other sister stations across South and West Wales including Nation Radio, Bridge FM, Bay Radio, Radio Pembrokeshire and Radio Ceredigion.
Martin Mumford, Managing Director of Radio Carmarthenshire and Scarlet FM said: "We are delighted to be working in conjunction with the Scarlets once again to offer this excellent music festival. We pride ourselves in serving local communities across South Wales. Following on from the success of last year's fireworks and music event at Parc y Scarlets we are extremely excited to be welcoming The Saturdays to Llanelli for a fantastic afternoon of music entertainment."
Enjoy 2011 will be an afternoon of family entertainment as Heart and Soul Rugby Country opens its doors to Wales' music fans.
Headlining the first ever Enjoy Mwynha 2011 festival will be pop sensation The Saturdays. 2008 saw the five girls Rochelle Wiseman, Mollie King, Una Healy, Frankie Sandford and Vanessa White splash some colour onto the UK's pop landscape with a run of consecutive top 10 smash singles.
With the girls touring the UK almost non-stop over the past year, live performances have played a key part building The Saturdays' reputation as one of the most exciting new pop acts around, leading to the girls being asked to perform on Radio 1's Live Lounge.
They also joined a long list of stars who have performed the official Comic Relief single, releasing 'Just Can't Get Enough' in 2009.
Other big acts will join The Saturdays for this fun family afternoon of poptastic entertainment which are to be announced over the next coming weeks! Keep a look out at www.scarlets.co.uk, twitter.com/scarlets_rugby and Scarlets - Official Facebook Page.
Scarlets' Commercial Director Rupert Moon enthused: "I am delighted to announce that Parc y Scarlets is set to hold its very own music festival with the fantastic Saturdays headlining the event.
"This is set to be one of West Wales' biggest music events and to have The Saturdays headlining our first-ever Enjoy festival is just phenomenal. I have a young daughter who is a huge fan of the band and to have such calibre of artist on our doorstep is something that we can be really proud of.
"There's a lot of interest in this event already and we're looking forward to a sell out crowd at our first ever summer music festival. Make sure you come along for a great day out. Parc y Scarlets is fast becoming the venue for big events in West Wales and it doesn't get any better than this!"
Tickets for Enjoy 2011 are priced at £10, £25 and £30. We're pleased to announce that tickets will go on sale at the Scarlets Ticket Office from 9am on Saturday 9th April and we anticipate they will sell very quickly.
How to buy tickets
By telephone: 0871 871 8088 during office hours.
In person: by calling at the Scarlets ticket office (Monday-Saturday).
Ensure a memorable afternoon by purchasing one of Parc y Scarlets' concert hospitality packages. Whether you are looking to jump the queues or relax in our exclusive hospitality lounges there is a package to suit everyone.
Parc y Scarlets Concert Hospitality packages start from as little as £50 pp+vat to include 2 course buffet, Concert ticket and designated parking.
Register your interest by calling Julie on 01554 783940 or 07970 601582 or email firstname.lastname@example.org
Detailed information of Parc y Scarlets' Concert Hospitality packages can be found at http://www.scarlets.co.uk/eng/corporate/hospitality/event_by_event.php