As part of their televised game this evening at Parc y Scarlets against the Newport Gwent Dragons, the Scarlets team will have special pink ribbon motifs heat-attached to their shirt carrying April's name.
April's family have launched a pink ribbon campaign to support the hunt revealing that her favourite colour is now tied in ribbons on nearly every gate and doorway in Machynlleth.
April has been missing since around 7pm on Monday when she vanished while playing with friends near her home on the Bryn-y-Gog estate.
Scarlets Prop Rhodri Jones, who is from Machynlleth said: "It is a very upsetting time for everyone in the community back home, it's a big shock and everyone has been affected by it which is shown from numbers of volunteers coming forward to help in any way they can.
My former rugby club in Machynlleth didn't train on Tuesday because they went out looking for April. The more people that support the better and we all just live in hope of April being found well."
The Scarlets wish to thank David and Paul Picton Jones and the staff of their Llanelli-based business Picton Sports for their quick response to create the motifs worn by the players tonight.
Scarlets off field staff and rugby management will also wear pink ribbon to show their support in hunt to find missing April and the West Wales rugby region is asking any supporters coming to the game this evening to back the campaign as well if they can.
• Anyone with information relating to the case is asked to call Child Rescue Alert Line on 0300 2000 333.
• Machynlleth Town Council has set up an appeal fund for April and her family. To make a donation send a cheque payable to MTC-April's Fund, Y Plas, Aberystwyth Road, Machynlleth, Powys, SY20 8ER.